Brand Vandals: Reputation Wreckers and How to Build Better Defences: Corporate Reputation Risk and Response
Brand Anarchy: Managing Corporate Reputation A 'survival guide' for brands and reputation protectors, Brand Anarchy makes sense of the rapidly changing digital landscape and how brands need to adapt.
How to get a job in PR A mixture of common sense and insider advice, every person hoping to work in PR at any level should read this.
Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising £1.03 (for the Kindle) well spent. It flies in the face of stubborn PR/marketing types who ignore data in favour of tradition. Written by Ryan Holiday.
Thank You for Smoking A fictional look at PR in the most difficult of sectors. A masterclass in spin and story management.
Brilliant PR: Create a PR sensation, whatever your budget, whatever your business (Brilliant Business) A simple guide to PR, perfect for those considering doing it themselves and also those just starting out in the industry.
The Fame Formula: How Hollywood's Fixers, Fakers and Star Makers Created the Celebrity Industry One of the best known names in PR takes us through the history and development of the art of the PR stunt.
Matt Beaumont e: A Novel One of my favourite (one of the only) media/marketing novels, taking place in an ad agency. Pokes fun in all the right places.
E Squared The sequel to E, E Squared continues in the same epistolary format, humorously taking potshots at the ad/marketing industry.